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Yahoo!, the premier digital media company, today announced its Summer Games programming efforts bringing Yahoo!’s over 700 million global users closer to the events than ever before, in dozens of languages and regions, across multiple screens and digital platforms. Yahoo!’s coverage will include original video programs, breaking news, expert analysis from Gold Medal Olympians Dan O’Brien (Track and Field), Summer Sanders (Olympics), Shannon Miller (Gymnastics), and the award-winning team of writers from Yahoo! Sports, as well as social integration programs, and for the first time Yahoo! will reveal its “Memorable Moments” editorial series to build excitement for the Games. All the exclusive content will live across the Yahoo! Media Network in addition to the Yahoo! hub dedicated to coverage of the Games (http://sports.yahoo.com/olympics/) and Yahoo! Sports (http://sports.yahoo.com/), the No. 1 global sports destination online with over 104 million unique visitors a month.*
“As the No. 1 global destination online for Olympics coverage for the past three Games, Yahoo! dominates Olympics coverage with our unique storytelling; this year will be no exception and we will be bigger and better than ever before,” said Ross Levinsohn, executive vice president, head of global media. “We’re programming immersive digital experiences for a global audience and delivering a locally relevant editorial voice in each market. Our angle is to cover the stories behind the stories with our own exclusive talent, including multiple former Olympians – across screens, across the globe.”
Yahoo!’s additional programming efforts for the 2012 Summer Games include :
The Yahoo! Hub Dedicated to Coverage of the Games — Yahoo! is the place to go when big events happen in the world. Throughout the games, Yahoo! will highlight breaking news, major headlines, and recaps daily.
Original Video Programs — “London Minute,” a daily, on-the-ground show, will feature quick-hitting video snippets from London and will debut during the Opening Ceremonies to capture the spirit of the Summer Games.
Original reporting and expert analysis — Yahoo! Sports has a strong, unique editorial voice and will cover the Summer Games with the winning combination of timely, in-depth, and impartial reporting.
Social Experiences — Through two new social programs users will be closer to the games and their friends who follow the games than ever before.
Sports Radio Programming — Yahoo! is expanding its coverage beyond online with Yahoo! Sports Radio coverage throughout the games.
Yahoo! will provide fans with the key moments of the Summer Games across multiple devices, including mobile phones, tablets, TV and the desktop, ensuring they never miss a beat regardless of where they are. Yahoo! product offerings will be announced at a later date.
