Sunday, May 18, 2025

Avnet and IBM driving transformation in the technology distribution industry

How can CIOs take note of their customer’s needs and priorities in today’s technology landscape and how vendors and distributors can make use of this knowledge to tweak their strategies?

In this era of constant evolution of the technology distribution industry, CIOs and technology leaders face the task of looking for the best possible solutions to drive transformation in their enterprises.

This is where Avnet’s Mark Martin and John Guido are thought leaders.

And that is reflected in 2017 strategies that Avnet and IBM are looking towards for their customers, for example:

  • Flawless Transactional Execution
  • Positioning their partners as premier status
  • Leveraging Avnet’s new solution specialist approach
  • Accelerated time-to-value.

There have been multiple areas of interest from the technology industry on how CIOs can take notice of their customer’s needs and priorities in today’s technology landscape and how vendors and distributors can make use of this knowledge to tweak their strategies. The relationship between distributors like Avnet and their partners like IBM provide an insight to how technology distributors can benefit their customers by tailoring their solutions to fit their needs.

Mark Martin and John Guido

Mark Martin is the vice president, IBM Solutions, Global, Avnet Technology Solutions.  He is responsible for overall growth and profitability of Avnet’s IBM relationship globally.

John Guido’s current role is as IBM’s Global Managing Director for Avnet. He is responsible for the overall IBM relationship with Avnet Inc.; representing IBM’s largest Global Distributor

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