Hypersonalising content could trigger up to billions of permutations. This is what Hyundai discovered when they embarked on a mission to individualise their marketing content for each and every market that they had presence in, across 30 regions.
This caused them to realise that they needed to invest in technology so that these things could be done automatically, in real-time, and dynamically, while taking into consideration the multiple markets in multiple geographies that they had to personalise their marketing content for.
There’s a whopping 30 regions that Hyundai manages closely around the world.
Hyundai’s Jonah Hong added, “Also we needed to do it cross-functionally, and so exchange data across our entire complex global organisation.”
Watch the video to see how Hyundai created individualised marketing content automatically and in real-time, for various different channels and purposes.
