Saturday, May 17, 2025

New HPE Presales Program to Sharpen Partners’ Competitive Edge

Hewlett Packard Enterprise (HPE) today announced HPE Tech Pro Academy, a unique partner presales community in Asia Pacific and Japan that will offer new, ongoing engagement and training opportunities to help partners grow revenues by improving their ability to deliver innovative digital transformation solutions for customers.

Channel partners operate in an environment where marketplaces and technologies are evolving more rapidly than ever before.  Increasingly, their customers view technology as a strategic growth driver. To help their customers maintain a competitive edge, it’s critical that channel partners are knowledgeable about the latest technologies – from the benefits they provide to the specifics around how best to integrate them into existing IT infrastructures.

Within these partner organizations, the presales teams that map out proposed systems for customers are under a great deal of pressure to maintain expertise in integrating established and new technologies into efficient solutions that will deliver results both immediately, and into the future.  By providing region-specific curricula and easy access to HPE technical expertise, HPE Tech Pro Academy helps them do exactly that.

The HPE Tech Pro Academy program is designed to help members achieve career-advancing objectives in three categories:

  • Connect – Through a single point of access, members will have access to exclusive online platforms and in-person networking opportunities that provide an unprecedented ability to participate in a focused, global presales community that connects them with other presales professionals in their markets and region, as well as with HPE presales team members from across the globe
  • Learn – HPE will provide members with an ongoing stream of education opportunities that map back to a structured lesson plan that is:

–      Designed to enable individuals to evolve and build their skills and knowledge

–      Developed and delivered in collaboration with HPE original equipment manufacturer (OEM) and strategic alliances partners

–      Localized on a country-by-country basis for maximum impact and value

–      Aligned to HPE Partner Ready Competencies

  • Grow – The program features an industry-first rewards program for partner presales professionals based on tracking sales generated by Tech Pro Academy members, providing them with the opportunity to benefit individually while increasing revenue for the partner organizations they work for through increased solutions sales

HPE Tech Pro Academy puts the spotlight on the presales community, giving them a level of emphasis that few vendors have done so far,” said Sharon Hiu, Research Analyst, Canalys. “By creating a single-point access for presales information, and encouraging engagement with gamification elements and rewards, this program can truly be a differentiator.

HPE Tech Pro Academy was previewed at the HPE Technology and Solutions Summit in Bangkok, which was attended by more than 400 leading Asia Pacific and Japan channel presales professionals. Program highlights for the rest of the year include a series of product demos, proof-of-concepts, technical showcases, as well as ongoing Partner Ready certification programs.

“HPE Tech Pro Academy will be a platform to enable presales engineers such as myself to be up-to-date on the latest technology trends. The ‘My Forum’ discussion board allows me to get advice, join discussions, find and size the right solutions and also exchange knowledge with other technical professionals,” said Avun Mohamed, Assistant Presales Consultant, Ingram Micro Asia Ltd. “This will help me to provide the best solutions for my customers and increase business opportunities for my company.”

HPE Tech Pro Academy builds on HPE’s industry-leading Partner Ready program, to create the premier partner presales brand and community in the Asia Pacific and Japan region.  Partner Ready is the single HPE Global program for key partner business models that provides enablement resources, incentives and tools to drive revenue growth and partner investment.

More than 80% of HPE’s business in Asia Pacific and Japan goes through channel partners, so their success is our success,” said Krishna Arani, vice president, APJ Channels, SMB & Service Providers, Asia Pacific and Japan, Hewlett Packard Enterprise. “HPE Tech Pro Academy is designed to give partners what they’ve told us they need – a better way to achieve deeper technical skills and expertise. For the organizations, having a presales team that can deliver technologically advanced solutions designed to deliver maximum business value is critical to maintaining competitive edge. For the pre-sales professionals – the deeper their knowledge, the brighter their career prospects.

HPE Tech Pro Academy membership is open to existing HPE channel partners only. Prospective partners wishing to become certified and take advantage of the possibilities opened up by HPE Tech Pro Academy can visit the HPE Partner Portal and register here.

About Hewlett Packard Enterprise

Hewlett Packard Enterprise is an industry leading technology company that enables customers to go further, faster. With the industry’s most comprehensive portfolio, spanning the cloud to the data center to workplace applications, our technology and services help customers around the world make IT more efficient, more productive and more secure.

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