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Local celebrities and companies gathered to celebrate the Reader’s Digest Trusted Brands and People Awards at the Grand Hyatt Hotel, Kuala Lumpur on 14th June 2022. The event was a double celebration, with Reader’s Digest hosting the 24th Annual Trusted Brands Awards as well as this year marking 100 years on the global publishing landscape.
The Trusted Brands survey is independently conducted by leading market research company Catalyst Research, who surveyed 8000 individuals across the five key regions of Malaysia, Singapore, Hong Kong, Taiwan, and the Philippines to determine which brands consumers trust most.
Trust has been the guiding human emotion we’ve all had to rely on to navigate through the pandemic safely. For the survey winners that has meant getting proactive and reaching out to customers and audiences like never before.
THE PERSONALITIES MALAYSIANS TRUST THE MOST
Entrepreneur Dato’ AC Mizal as Most Trusted Entertainment/Variety Presenter
Badminton legend Dato’ Lee Chong Wei is 2022’s Most Trusted Sportsperson
Radio presenter DJ Lin is Most Trusted Radio Presenter
Local favourite TV host and actress Amyra Rosli is Most Trusted TV Host/Presenter for News & Current Affairs
THE BRANDS MALAYSIANS TRUST THE MOST
The award-winning Trusted Brands that are outlined in the Reader’s Digest 24th annual survey standout among their competitors. During the hardest of times throughout the pandemic, they have continued to build their customers’ trust by consistently responding to their customers’ concerns, by sympathising with their situations and providing the necessary support.
“Any consumer brand that wins the trust of the consumer market has achieved an enviable position – it takes years of careful business planning, execution and nurturing,” says Reader’s Digest Editor-in-Chief, Louise Waterson. “Being able to secure the trust of your customers is an extremely valuable asset, particularly during times of economic and social hardship. Trusted brands live up to their promises and this allows them to enjoy the trust of their customers into the future.”
Brands that have earned the honour to call themselves a Reader’s Digest Trusted Brand have earned the privilege to carry the Trustmark Logo. For consumers, the Trustmark Logo is a trust sign that helps a consumer recognise quality, value and reliability.
Platinum Awards went to those brands that perform exceptionally, based on consumers’ perception. In the poll, these brands attained scores that exceed those of their nearest competitors. Gold Awards went to brands that had outstanding results, based on the perception of consumers.
About the survey
The survey is an independently commissioned poll, with the results appearing exclusively in Reader’s Digest Malaysia. Leading market research agency Catalyst Research surveyed a representative sample of 8000 individuals from Malaysia, Singapore, the Philippines, Hong Kong and Taiwan to determine which brands consumers trust most. The survey reveals the brands, products and services that consumers believe in, over more than 50 categories.
