Over the past two years, investment in SAS DataFlux Data Management software increased, as enterprises place more value on data. Increasingly, enterprises select data management from business analytics leader SAS to better understand and manage data as a valuable asset.
The business landscape is shaped by data – big data, small data or petabytes of unstructured data. With social media, Internet applications, partner networks, operational systems and more, the sheer magnitude is staggering.
“If 2012 showed us one thing, it’s that more and more enterprises realize the vital role data management plays in business analytics,” said Jim Davis, SAS Senior Vice President and Chief Marketing Officer. “Data is transforming business, and data management is the key to unlocking measurable value and increasing competitive edge.”
Recognizing the rising need for enterprises to effectively derive value from their data, SAS integrated its DataFlux business unit into SAS in June 2012. The move helps customers build an integrated information management strategy that goes beyond data management and governance to support analytics and decision management.
In August 2012, Gartner positioned SAS DataFlux Data Management in the Leaders Quadrant in Gartner Inc.’s Magic Quadrant for Data Quality Tools. In October 2012, Gartner also named SAS DataFlux as a leader in its Magic Quadrant for Data Integration Tools.
