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marketing
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Oracle Launches Largest B2B Audience Data Marketplace
Oracle Data Cloud launched the largest business-to-business (B2B) audience data marketplace to help make programmatic and data-driven B2B marketing easier.
To help B2B marketers...
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Oracle and Snapchat measure impact of Snap ads on sales in stores
Oracle and Snapchat announced a partnership to measure the impact of digital advertising in the physical world. By teaming together, Oracle Data Cloud and...
On The Beat
hybris Expands Marketing Partner Ecosystem
At its Global Partner Summit in Munich, hybris software, an SAP company, announced a significant expansion of its hybris Extend program with market-leading...
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Cisco Deepens Connectivity Vision With New Global Campaign
Cisco has unveiled a new global integrated marketing campaign, "Internet of Everything", a revolutionary campaign with a big message: Connecting people, process, data...
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IBM Unveils New Services to Accelerate Customer Engagement Efforts for CMOs, CIOs
IBM announced a new set of services targeting chief marketing officers (CMOs) and chief information officers (CIOs) to boost engagement efforts among today’s...