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(Above pic caption: To liven up each session, exciting prizes were given out. From Left to Right: Alex Lam (CEO, Integricity Technology), Melissa Teh (PA to the CEO, Integricity Technology), Alpha Yee (Senior Manager, APAC Marketing, Kaseya)
Integricity Technology, an IT distributor recently organised an event for end users themed around IT Service Delivery 2.0, at Hilton Kuala Lumpur. The full day event saw two technology principals – Kaseya and Webroot, present to local users about their products and services, first to a high-level decision-making crowd, and then in the afternoon to a technology-focused group of resellers.
Integricity Technology CEO, Alex Lam, also shared a compelling story about how the company had grown from a web hosting company in 2013, into an IT distribution company for enterprise IT products and services, with a focus on emerging markets.
The afternoon session with Integicity’s ecosystem of resellers, was especially eye-opening when Lam shared, “We choose specific products and services, that are easy to sell, reputable and best-in-class.”
“We empower partners with extensive support so that they can go-to-market in a shorter time frame. For example, it took us over a year to learn how Kaseya’s Virtual System Administrator or VSA, works.” Lam further explains that Kaseya offers a single pane of glass suite of unified enterprise solutions. Through Kaseya tools, IT departments can manage endpoints & infrastructure, monitor networks, ensure business continuity & disaster recovery needs are met and above all, provide extensive automation.
Despite the large learning curve, Lam said Integricity’s aim is to complement resellers in whichever possible. “Instead of partners needing to sell, deploy, support and train, we as the distributor will step in to assist in any area that partners are not comfortable with yet.”
Recurring revenue
Lam also emphasised on the benefits of recurring revenue which the Kaseya IT Complete suite enables. He mentions for Kaseya Unified Backup specifically, “Typically, you have to invest upfront in expensive hardware for disaster recovery. Kaseya Unified Backup turns this model upside down – you can now pay ongoing subscriptions, with no upfront payment that needs to be made.”
The benefit of a subscription model is that resources are allocated on an on-demand basis. “Users now pay for what they want, when they want it, as opposed to sizing resources wrongly and spending money unnecessarily.
“For distribution partners of Integricity, this reduces stress because it creates a predictable revenue stream. This model is also widely accepted by clients, because it creates predictable expenses for the IT department,” Lam explained.
Lam also took the opportunity to introduce Integricity’s new portal specifically for distribution at www.integricity.myA partner portal with access to resources for partners, is also available at www.integricity.my/partner
Cat Yong is Editor-in-Chief of Enterprise IT News, a regional news website which began in Malaysia circa 2011. A common theme in all of her work - opinions, analysis, features and more - is how technology and innovation drives business and outcomes.
A career tech journalist for 22 years, her work has evolved to also encompass narratives of tech powering human potential.
