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Autonomy, an HP Company, announced that Cars.com, the leading destination for online car shoppers, has implemented Autonomy’s Multivariate Testing solution to increase sales leads and online conversions.
Cars.com property NewCars.com® is using Autonomy Optimost to test multiple combinations of content, design, layout, pricing and offers with real customers. A critical component of Cars.com’s marketing optimization initiative, Autonomy Optimost helps NewCars.com continually identify the winning combination of content and layout, resulting in significantly higher online conversions.
“We are focused on offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy, and how much to pay for a car,” said Vince King, director, Consumer Publishing, Cars.com. “Autonomy plays an important role in this mission, as their technology enables our marketers to deliver a relevant, engaging, and useful online experience.”
“Cars.com represents the business model of the new age – dynamic, digitally savvy organizations that understand how to connect and serve customers in ways that drive engagement and, ultimately, revenue,” said Rafiq Mohammadi, chief executive officer, Promote, Autonomy, an HP Company. “We are working with Cars.com as they continue on this journey, and will continue to deliver the innovation, service, and support required to help them succeed.”
