Synagie, the Singapore-based digital commerce arm of Synagistics, has partnered with HKT, Hong Kong’s leading telecommunications provider, to launch ShopHK—a platform designed to help Hong Kong SMEs tap into Southeast Asia’s booming e-commerce market (projected to reach USD 600 billion by 2030).
ASEAN’s growth is driven by tech-savvy consumers, rising incomes and smartphone ownership, with Indonesia leading the charge, Vietnam, Thailand, and the Philippines.

Synagie brings its expertise to ShopHK as one of Southeast Asia’s top digital solutions providers, providing Hong Kong SMEs with easy access to its fast-growing online consumer base.
The platform aims to help Hong Kong SMEs overcome pain points like fragmented marketplaces and complex operations on one platform, offering:
- AI-powered tools
- 50+ on-demand digital services
- including seamless integration with ShopHk stores: Lazada and Shopee
- product inventory and order process management
- Digital marketing
- seamless cross-border logistics
ShopHK aims to onboard 500 brands by the end of this year.