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Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country today sealed a partnership with Broadway Media Sdn Bhd to offer innovative digital content for football fans and other subscribers across the country via The Cube, a channel that brings you the latest local and international digital mobile content on mobile phone.
The partnership will see Celcom and Broadway Media working hand in hand to redefine and reshape the mobile amusement and viewing experience for everyone regardless of their needs and wants. In addition to being the exclusive sponsor for the television coverage of the Indonesian Premier League (IPL), Celcom will be making way for the delivery of other rich mobile TV content such as customised video productions, news, entertainment information on celebrities, content related activities, latest music and sports programme from the Indo Pek Pelangi and Bintang channels in Astro through The Cube.
The Cube is a channel for customers to experience and share digital content of the latest movies, music, games and more.
“Celcom is constantly looking at refreshing new ways and platforms to reward its customers relevant to their lifestyle, behaviour and usage pattern. Through this collaboration we are delivering current and popular content that appeals to consumers to further encourage and innovate the consumption of content moving forward. It will be more than just watching football. Through this course of partnership, Celcom is proud to bring back the popular ‘Who Will Win’ campaign, a mobile voting challenge for customers to be part of the best of the best events, from sports to lifestyle, in the country.
The „Who Will Win‟ campaign is Celcom‟s branded content platform. Under this campaign, we would be bringing the most exciting and long awaited events, giving customers once in a lifetime opportunities. All they have to do is to participate in the interactive activities offered by Celcom, from the SMS-based mobile voting challenge to fun-filled quizzes, in order to stand a chance to win attractive prizes such as hand phones, flat screen TVs and motorcycles. Additionally, customers can also get their hands on related content such as news alert, downloads, games and even music,” said Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad, adding that Celcom is proud to bring the IPL straight into the homes of Malaysians and everyone in the country that are promoted solely and exclusively by Broadway Media Sdn Bhd.
Through the upcoming football matches that will be broadcasted live via Indo Pek Channel, viewers will be able to participate in the Who Will Win campaign which will also see Celcom organising exclusive viewing parties all over the country throughout the football championship season.
“We are delighted to partner Celcom in bringing all our exciting programmes, including the Indonesian Premier League football to Celcom‟s customers via its varied mobile platforms,” said Datuk Syed Ahmad Khalid Bin Syed Mohamed, Chairman of Broadway Media Sdn Bhd.
