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IBM (NYSE: IBM) announced new software and services to help chief marketing officers (CMO) deliver personalized digital experiences to individual customers on mobile devices and social media channels.
The growing focus on delivering personalized communications to consumers is being driven by the explosion of social media and mobile devices. Today, more than 1500 social media blog posts are generated every 60 seconds1 and mobile commerce is poised reach $200 billion by 20152.
Building on this digital explosion, IBM is accelerating its Smarter Commerce initiative with new software and services that help marketers gain immediate intelligence on consumer shopping trends and quickly act on that information based on customer preference through marketing and promotion activities.
For example, while one consumer may browse for merchandise from their mobile device that same consumer may tend to make more purchases from their tablet. Gaining the ability to act on this information will allow marketers to be more competitive while improving the customer experience.
With the mobile devices expected to exceed desktop internet usage by 2014, IBM is introducing new software that gives businesses the ability to capture a customer’s device type and analyze how they are responding to campaigns on each. For example, a marketer may learn that a customer ignores messages on their smartphone but clicks through on campaigns when using their tablet. With this insight, marketers can develop, market and execute personalized digital campaigns that cater to a specific customer’s mobile and tablet experience.
For companies looking to capitalize on the business potential of mobile devices, IBM Global Business Services is introducing a new Mobile Strategy Accelerator to help companies adopt and build a roadmap to build stronger customer relationships through mobile devices. Companies can also leverage IBM WebSphere Commerce tools to quickly launch a mobile storefront that can be easily customized to their company. Once their storefront is live, these businesses can deliver customers a personalized site experience across smartphones and tablets.
In addition to mobile, IBM also continues to address the needs of businesses looking to accelerate their social media efforts. According to IBM’s CEO study announced today, 57 percent of CEOs are looking to use these platforms to connect with individuals within the next three to five years.
