By Brandon Teoh
Local frozen yogurt brand Moo Cow has signed up with digital loyalty solution provider, ChopInk, to serve its customers better. ChopInk will also integrate into Moo Cow’s Point-of-Sales (POS) system.
By integrating its POS system with the mobile-based loyalty app, Moo Cow hopes to revolutionise the way it attracts, engages and retains customers in the mobile age.
Established in year 2010, Moo Cow is fast becoming a phenomenon in the frozen yogurt industry in Malaysia. Today Moo Cow is a network of 13 frozen yogurt stores in Klang Valley and Penang.
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| (L-R) Ho Heng Yew, Marking Director, Werebits, Clifford Too, CEO, Moo Cow at the signing ceremony at Magenta Dining, Publika, Solaris Dutamas |
According to Clifford Too, CEO of Moo Cow, the adoption of ChopInk paths the way for its business objective to go international, first by adopting contemporary consumer trends such as paperless and mobile computing trends.
“In retail and F & B industry, it is important to understand your customers in order to retain them,” said Too about trends and challenges in the industry. Indeed, to thrive in an industry where business dynamics fluctuate rapidly due to variations in consumer behaviour, the first thing to do is to know your customers. To do that, one needs customer data.
Moo Cow’s previous paper-based loyalty cards system was a hassle as it involved manual data entry and it was unable to provide much information about demographics, behaviour and etc from a single source. Now with ChopInk, Moo Cow will be able to identify, track and interact with regular customers to refine future customer engagement strategies.
Ho Heng Yew, Marketing Director of Werebits that developed the solution, said that adoption of ChopInk by Moo Cow allows it to identify regular and inactive customers and to customise their own loyalty program that reflects their distinct brand. According to Ho, retailers can leverage ChopInk to run multiple loyalty programs and offer rewards for multiple purchases. They can also set up automated follow ups with customers on special occasions like birthdays and rewards expiration, to engage irregular customers and entice them into becoming frequent buyers.
In conjunction with the signing ceremony, Moo Cow and Werebits had announced a joint marketing campaign whereby Moo Cow customers who had downloaded the ChopInk app stood a chance to win an iPad mini worth RM 999 with loyalty stamps obtained from each Moo Cow yoghurt purchase made from 1st April to 8th April 2013.
