Motorola Solutions has a complete suite of retail mobility solutions and is uniquely positioned to deliver innovative mobility solutions to retailers that will help retailers to enhance the overall customer experience, optimise inventory and supply chain, maximise business efficiency and improve productivity.
Our distinctive strength comes from the depth and width of our offerings, which include all components – products, wireless infrastructure, security solutions, solutions/applications/services, and all of these are backed by our global experience in working with retailers and in economies at different stages of maturity. This end-to-end delivery capability is not matched by anyone else in the industry and our customers appreciate and value this strength.
The 3 Key Trends Changing the Dynamics of Retail Operations
Technology innovation is transforming the retail environment and mobility is leading the charge. Consumer experiences with smartphones, tablets and digital applications are helping to reset shopper behaviour and expectations. In a mobile world, information and applications are readily available and everything can be done on the fly. With the increase in the network bandwidth and the uptake of smartphones, customers are making use of social media on the go to make smarter purchase decisions. This makes the shopper’s buying experience very critical to business success and customer retention.
The 3 key trends are:
- Rise of the Mobile Worker
- Perpetual Inventory
- Smarter Consumer
How successful implementation can be delivered based on the 3 key trends: 1. Engaging the smart customer and retaining the consumer through solutions that transform the customer experience and empower them with the latest information.
- Communication solutions that help retailers differentiate themselves by enhancing the overall consumer experience.
- Applications that allow retailers to analyse consumer behavior and better address their needs through targeted services (buying experience).
- Sophisticated point-of-sales solutions that create an easy and informed shopping experience for retail consumers.
2. Improve visibility to inventory and increase efficiency and turn-around time to reduce inventory turns.
- Leveraging integrated communications capabilities to improve inventory management and raise business process efficiencies throughout the supply chain.
- Real-time inventory visibility to enable retailers to maximise inventory turns.
- Tangible business benefits in terms of more timely orders to manufacturers, improved warehousing operations and overall supply chain efficiency.
3.Achieving workforce optimisation to drive business efficiency and higher worker productivity.
- Empowering retail workers with integrated voice and data communication solutions in the field to automate recurring manual processes, improve workforce efficiency and increase task accuracy.
- Better workforce automation to enable businesses to optimise resources, thus enabling retailers to maximise the profitability of every single worker.
Spokesperson – Anand Mehta, Retail Director, Motorola Solutions Asia Pacific
